PepsiCo Urban Pavilion: A Bold Step Towards Future-Centric Urban Design
- Landsketch Studios Team
- Sep 3
- 2 min read
At Landsketch Studio’s we’re always pushing the boundaries of design – and our latest architectural concept is proof of that vision.
At PepsiCo, innovation goes beyond our products it extends into how we shape experiences and connect with communities. The unveiling of the PepsiCo Urban Pavilion Project marks an exciting milestone, blending our brand identity with futuristic urban functionality.
A Fusion of Architecture and Lifestyle
The pavilion is designed as a vibrant social hub, integrating leisure, commerce, and culture. Its sweeping canopy structures, in Pepsi’s iconic red, blue, and white, create a dynamic landmark that reflects the bold and energetic spirit of our brand. Beyond design, these tensile forms provide comfort and shade, reinforcing our vision of creating inclusive spaces for all.
Key Design Highlights
Dynamic Canopy Structures – Fluid, umbrella-like roofs that serve as both shelter and gathering spaces.
Multi-Level Engagement – Elevated walkways and communal areas that inspire movement and interaction.
Immersive Brand Integration – Pepsi is embedded into the architecture itself, transforming the pavilion into a complete brand experience.
Community-Centric Layout – An open, inviting design built to host events, interactive experiences, and cultural gatherings.
Beyond a Pavilion – A Cultural Statement
The PepsiCo Urban Pavilion is more than architecture it is a statement of how brands can live within urban spaces. By curating experiences that go beyond packaging and advertising, PepsiCo is creating a cultural destination where people can connect, engage, and celebrate together.
Vision for the Future
This initiative reflects our commitment to pushing boundaries not only in taste, but in vision. The Urban Pavilion serves as a model for how design, sustainability, and brand presence can merge to shape the future of cities.
With this project, PepsiCo continues to redefine what it means to connect with communities offering a glimpse into the vibrant, inclusive, and engaging cities of tomorrow.
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